People don't read copy. They read what interests them. That's why Janine works hard to use just the right words, tone and cadence to really make your copy sing. Whether it's light-hearted and fun or a serious technical topic, Janine "gets it." She's a trusted copywriter who captures both the personality – as well as the important impacts – of clients' organizations to bring your audience closer. Sometimes it's finding just the right hashtag or headline. Other times it's "translating" a complex idea so it's accessible to a wider audience. Or maybe it's crafting an annual report or website that tells a broader story. No project is too big or too small.

At the end of the day, copy that works is copy that gets read.